Built on More Than Shingles: My Faith, My Roots, and Why THREE24 Standard Exists
Why Did I Start A Roofing Company?
When people ask me why I started a roofing company, the easy answer is: I know the industry. I’ve spent years on job sites across Texas. I’ve worked with crews, builders, and insurance companies. I’ve seen how the process works from every angle.
But the real answer goes deeper than roofing. It goes back to my roots, my faith, and what I believe God called me to build.
Where I Come From
The roofing industry taught me a lot. It also broke my heart more times than I can count. I’ve seen contractors cut corners and vanish when homeowners needed them most. I’ve watched insurance companies fight families over damage that was plain to see.
I got sick of it.
Not because roofing is bad, but because people were being treated as numbers instead of neighbors. Families were being taken advantage of at the exact moment they were most vulnerable. And the longer I worked in it, the more I knew: if I stayed in this business, I couldn’t do it the same way.
Why Scripture Matters
That’s where Colossians 3:24 comes in:
“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.”
That verse is where THREE24 Standard gets its name. But for me, it’s not branding. It’s a daily reminder of who I’m really working for.
I don’t work for insurance companies.
I don’t work for storm seasons.
I don’t even work for my own success.
I work for the Lord. That changes how I show up. It means every roof I touch, every homeowner I talk to, every crew member I lead, I owe them my best. Not because I’m perfect (I’m not), but because I serve a perfect God.
Imperfect but Called
I’ll be honest I’m not claiming to have it all together. I’ve made mistakes in business and in life. I lose patience. I’ve failed. I still fail.
But that’s why Jesus exists in the first place. Grace isn’t a license to get it wrong, it’s the hope that when I do get it wrong, I’m not done. God redeems, rebuilds, and restores. Just like a roof that’s been battered by storms can be made whole again, so can we. And that truth fuels me more than profit ever could.
What This Means for THREE24 Standard
THREE24 Standard isn’t about chasing storms or stacking sales. It’s about raising the standard in roofing and in life.
It means we treat homeowners like people, not paychecks.
It means we do the job right even if it costs us more time.
It means our crews know they’re part of something bigger than just shingles and nails.
Roofing is the work God put in my hands. Scripture is the blueprint I follow. And people, my neighbors, my community, my customers are the reason I keep swinging the hammer.
A Final Word
Jesus said in Matthew 7:24:
“Therefore everyone who hears these words of mine and puts them into practice is like a wise man who built his house on the rock.”
That’s the kind of foundation I want for my life, my family, and my company. Because roofs will need to be replaced, storms will always come but when you build on the right foundation, it holds.
That’s why THREE24 Standard exists. Not to be the biggest roofing company in Texas, but to be the one that never forgets who we serve, why we serve, and what standard we’re building on.